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About the Author
Harsha Gangadharbatla (Ph.D., University of Texas) is an associate professor and the interim chair of the department of advertising, public relations and media design in the college of media, communication and information at the University of Colorado Boulder. His research focuses on new and emerging media, social and economic effects of advertising, and environmental communication. He has authored (or co-authored) over 40 publications including conference proceedings.
Donna Davis earned a Ph.D. in Mass Communication from the University of Florida studying the strength of relationships formed in virtual worlds. Her current research extends to the development of community and interpersonal relationships in virtual environments and other emerging social media with a focus on health and disability communities. Her interests also focus on new media technologies that shape the human condition and change behavior via gamification. Prior to life in academia, she had a successful career of more than 25 years in public relations and development, while teaching at the College of Journalism and Communication at UF.
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